"Just go viral" they said...

Hey Climbers. This week —

I’m spilling the beans.

We all know that the content creator space is helllllla saturated.

Just about everyone and their grandma is making content or making content about making content 😂

If you want to succeed as a creator or business in 2024 and beyond, you MUST stand out.

Here are 3 ways how (coming from a full time creator with 120 million views).

1. Your Sticky Difference

There’s a million people out there posting online about what you want to post about.

The secret most don’t know?

If you define your Sticky Difference, you become a category of one.

How to do this?

Combine your zone of genius with your personality’s compelling contradictions and tone of voice.

They already exist in you - now it’s about getting clear on them, and using them to cut through.

Filter that into your content and you’ll become iconic.

2. Your content strategy

I’ll be honest.

It’s not enough to just sketch out your ‘pillars’ and call it a strategy anymore.

The social media landscape has changed.

You need a content strategy based in core values and beliefs instead of just topics.

People connect with people and ideas, not topics.

3. Commit to finding the FUN!

You know what causes creators to burn out?

Making content they hate making.

It breaks my heart seeing talented people give up because they’re misaligned with actually brings them joy to create content about.

When you find the kind of content that lights you up to make, you can commit to being consistent.

Because it doesn’t feel draining, it feels expansive.

If you’re ready to make that commitment to yourself, I have a few slots open for my signature coaching program.

Over the past month I’ve worked intimately with 5 content creators to get clear on how they stand out online and now I’m looking for my next best case study.

In the past week alone, I’ve helped…

💼 Katharine grow her audience by 14% on her business’s Instagram

💅 Amanda grow 400+ followers on TikTok

📈 Holly get her first video with more than 80k views on TikTok

& Your growth as a creator or business is right around the corner…

Ok that’s all for now,

Til next time,

Keep Climbin’

Erica x